Where to put the email form in a quiz

Where to put the email form in a quiz has a simple default answer: right before the result, for most quizzes. The visitor has answered every question, they want to see what they got, and giving an email address feels like a fair trade. Quizably supports two placements, before the quiz or right before the result, and this guide explains when each one fits, how to choose between required and skippable, and how to test it yourself.

The short answer is a default, not a rule. Your audience and your traffic source can change it.

The two placements Quizably supports

In the Form tab of the quiz builder, you choose when the lead capture form appears:

1. Before the quiz. The visitor sees the form first, then the questions.
2. Right before the result. The visitor answers everything, then sees the form, then the result.

You can also set the form to be required or skippable, and it collects name and email. That’s the full set of choices, which is nice, because it means the decision is about your audience and not about the settings. If you’re comparing plugins, check where each one lets you place the form. The WordPress quiz plugin buyer’s guide lists that with the other lead capture checks.

Option 1: Form before the quiz

The visitor lands on the quiz and is asked for their email before they have seen a single question.

When it works

• Your traffic already trusts you. Think of an email to your existing list, or a link from someone your audience knows.
• The quiz is long or the result is valuable. If people are going to spend a while and the output is something like a personalized plan, a gate up front can be reasonable.
• You want commitment. People who hand over an email first and then take the quiz are likely to be serious.

What it costs

You are asking for something before giving anything. Cold visitors, such as someone arriving from a search result or a social post, often leave at the form. You never learn what they would have answered, and they never see your result.

A form at the start also removes one of the quiz’s best advantages: momentum. A visitor who has answered five questions has already invested. A visitor staring at an empty form has not.

Hypothetical example

A coach emails their list of existing subscribers with a link to a “Find your coaching style” quiz. Everyone on that list already knows the coach. Putting the form first means the coach gets answers tied to a known email, which could be handy for sorting. The friction is low because the audience is warm.

Option 2: Form right before the result

The visitor answers all the questions and then sees the form, and then the result.

When it works

• Cold or mixed traffic. Blog readers, social visitors, search visitors.
• Personality and product-finder quizzes. The result is the prize, and people want it.
• Most quizzes, honestly. It is the standard for a reason.

What it costs

Some people will finish and then leave at the form. That hurts, because they did all the work. You can reduce this by making the form look small, asking for little, and saying clearly what they get. Having answers from people who left is still useful: The analytics still show completion and per-question drop-off, so you can see where people stop.

Hypothetical example

A skincare shop runs a five-question “Which routine suits your skin?” quiz. Shoppers arrive from blog posts and have never heard of the shop. The form appears after the last question, asks for name and email, and then shows the result with a link to a matching product collection. The shopper has put in the effort, and the result is one click away.

Required or skippable?

This is the second half of the decision and it matters as much as placement.

	Required	Skippable
Leads from finishers	Highest	Lower
Quiz finishers who see the result	Fewer	More
Feels like	A fair trade	A polite offer
Best for	Lead generation as the main goal	Reach, feedback, brand awareness

Required is the honest choice when the quiz exists to build a list. You are being clear about the trade. The visitor who does not want to share their email leaves, and you have lost someone who was probably not going to join anyway.

Skippable is better when you want as many people as possible to see the result, such as a community site or a trivia quiz for engagement. It also works well as a test: you learn how many people give their email when they are free not to. That number tells you how much they value the result.

My rule: if the quiz is a lead magnet, make it required. If it is content that happens to collect leads, make it skippable.

Which fields to ask for

Quizably’s form collects name and email. Choose the lightest version that does the job.

• Email only is the lowest friction. Use it if you will not address people by name.
• Name and email is fine if your first email says “Hi Sam” and you will actually do that.

Do not ask for more than you will use. Each extra field has a cost, and a quiz is a bad place to build a long form. If you need more about the person, ask in the quiz questions, where people answer without feeling they are filling in a form.

What to write near the form

The words around the form do more than the button color. Three lines are enough.

1. A headline that says what they get. “Where should we send your result?” beats “Subscribe to our newsletter.”
2. A line about what you will send. “We’ll email your result and a few tips for your type. Unsubscribe anytime.”
3. A privacy note. A short line linking to your privacy policy. It builds trust, and in many places you are expected to tell people what you do with their data.

If you use double opt-in, say so here too: “We’ll send a quick email to confirm your address.” Quizably also shows a “Check your inbox” notice on the result screen, but a line at the form sets the expectation earlier. Otherwise people will wait for something they did not know was coming. There’s more on this in how to set up double opt-in for quiz leads.

Where to put the email form: my recommendation

Start with this:

• Placement: right before the result
• Required: yes, if the quiz is for lead generation
• Fields: name and email, or email alone
• Wording: what they get, what you send, a privacy link

Then change it only when your own numbers give you a reason. If you are sending a warm email list, try the form first. If you want maximum reach, try skippable.

How to test it yourself

You do not need special tools. You need two copies of the quiz and some patience.

1. Duplicate the quiz. Quizably can duplicate a quiz for you, or you can export it as JSON and import it again. The copy starts as a draft, so publish it before you test.
2. Change one thing. The placement, or required versus skippable. Nothing else.
3. Split the traffic. Send similar visitors to each version. For example, alternate which quiz you link to in your email sends, or use each in a different but similar blog post. Avoid sending one version to your best channel and the other to your worst.
4. Compare on the same days. Leave both running for the same period.
5. Look at leads per visitor, not total leads. A version with more traffic will always have more leads. Compare the ratio.

The Quizably analytics give you submissions, completion rate and per-question drop-off for each quiz, and the leads dashboard shows you who signed up. That is enough to compare two versions.

One honest caveat: if you only get a handful of visitors a week, the test will be noisy. In that case, pick the default, send more traffic first, and test later. How to grow your email list with a quiz covers where that traffic can come from.

Small details that change the result

• Keep the form short. It should fit on one phone screen without scrolling.
• Match the button to the promise. “Show my result” is better than “Submit”.
• Do not hide the skip option if you offer one. People notice, and it feels like a trick.
• Test on your phone. Most people take quizzes on one.
• Take your own quiz as a stranger would. Would you hand over your email at this moment, with this wording?

Where to go next

Form placement is one piece of the path. The bigger picture, from the first click to the final offer, is in what is a quiz funnel, and the guide to quiz marketing shows how placement fits with goals, follow-up and measurement. If you are building your first quiz with lead capture, creating a quiz in WordPress covers the steps. Then open the Form tab in Quizably, choose right before the result, and publish. You can always change it after you see how people respond.