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Free WordPress quiz plugin

Turn visitors into leads with quizzes they love to finish

Quizably is a drag-and-drop quiz builder for WordPress. Build personality quizzes, trivia, surveys and polls, and capture the lead right before the result.

Download the free plugin Try the live demo
  • Free, with no caps on quizzes, questions or leads
  • Works with any WordPress theme
  • Lead capture and webhooks included
Quizably quiz templates: Full Screen, Classic and Conversational

This is a real quiz. Take it, then see what happens behind it.

  1. 1 They answerA few questions, each one moving them toward a result.
  2. 2 They enter an emailBefore the quiz or right before the result, skippable or required.
  3. 3 You get the leadIn your dashboard, by email, and at any webhook URL.

Add it to your site with

  • Gutenberg block
  • Shortcode
  • iFrame

Send leads to

  • Zapier
  • Make
  • Any webhook URL
quiz types
4
Personality, trivia, survey, poll
question types
6
From single choice to star ratings
templates
4
Classic, Minimal, Full screen, Conversational
limits
0
On quizzes, questions or leads

Four templates, ready to use

Try them live

Everything you need to grow your list with quizzes

Build, capture, measure and connect, all inside WordPress.

Quiz builder

A builder that shows you exactly what visitors will see

Drag questions into order, edit answers inline, and watch the live preview update. No custom CSS and no shortcode guesswork.

  • Four quiz types: personality, trivia, survey and poll
  • Six question types, including dropdown, short text and rating
  • A different background image for each question and result
  • Randomized answers and question order, stable for each visitor
  • Optional per-question timer that moves on when it runs out
yoursite.com/wp-admin: Quiz Builder

Lead capture

Ask for the email at the moment they want the result

Quizzes convert better than static opt-in forms because people want to see their answer. Place the form where it works best for you.

  • Show the form before the quiz or right before the result
  • Name and email fields, required or skippable
  • An optional consent checkbox with your own wording
  • Search, filter and export every lead as CSV
  • Visitor IP addresses are hashed, never stored raw
yoursite.com/wp-admin: Leads

Analytics

See which quizzes work and where people drop off

Every quiz tracks itself. Use the numbers to rewrite the question that loses people, and to see which results get picked most.

  • Submissions, completion rate and average score
  • Result distribution for personality quizzes
  • Per-question drop-off and answer distribution
  • Site-wide overview plus a page for each quiz
  • Export the data
yoursite.com/wp-admin: Analytics

Integrations

Send every lead to the tools you already use

The webhook posts each submission as JSON the moment it happens. Connect it to Zapier or Make, and from there to your email tool or CRM.

  • Real-time webhook to Zapier, Make or any URL
  • Quiz, result, score and lead details, in two messages you join by submission ID
  • Reach Mailchimp, ActiveCampaign and CRMs through Zapier or Make
  • Email notification to you on every submission
POST https://hooks.zapier.com/… 200 OK 
{
  "quiz_title": "Which quiz would grow your list fastest?",
  "quiz_type": "personality",
  "result": { "title": "A product finder" },
  "score": null,
  "lead": null,
  "timestamp": "2026-09-30T14:02:11+00:00"
}
Sent when a quiz completes (a second message carries the lead), to ZapierMakeAny URL

The details that make it easy to live with

Fast by default

The quiz bundle only loads on pages that actually contain a quiz, so the rest of your site stays light.

Theme-proof styling

Quiz styles use their own classes. Your theme cannot restyle the quiz, and the quiz cannot break your theme.

Block, shortcode, iFrame

Add a quiz with the Gutenberg block, paste a shortcode anywhere shortcodes work, or embed it with an iFrame.

Back up or move a quiz

Export any quiz as JSON and import it on another site.

Ready to translate

A .pot file ships with the plugin for Loco Translate, Poedit or WordPress.org.

Dynamic results

Personality tallies for "which type are you" quizzes and score ranges for trivia, each result with its own image and link.

Built for privacy

Only users with the right capability can view leads, and IP addresses are hashed with SHA-256 before storage.

Pick a template. Keep your brand.

Same quiz, four looks. This is the plugin itself rendering each one, so what you see is what your visitors get.

A bordered card in the middle of the content. The safe default for most sites.

See every template

Live in three steps

  1. 1

    Install the plugin

    Add Quizably from the Plugins screen in WordPress, then activate it.

  2. 2

    Build your quiz

    Open Quiz Builder, pick a type and template, add questions, and map answers to results.

  3. 3

    Publish it anywhere

    Paste the shortcode or add the Quizably block to any page, post or widget area.

Paste anywhere shortcodes work:
[quizably_quiz id="your-quiz-id"]

Made for the way you grow

All use cases
Personality quiz

Online stores

A product finder quiz that recommends the right thing and captures the email

Read more Personality quiz

Coaches and creators

A lead magnet quiz your audience actually wants to finish

Read more Personality or trivia quiz

Bloggers and communities

Trivia and "which one are you" quizzes that keep readers on the page

Read more Trivia (scored) quiz

Educators and trainers

Scored quizzes that show learners what to study next

Read more Personality quiz

Course and membership sites

Route new members to the right starting point with a short quiz

Read more

Why a quiz beats a plain opt-in form

Static opt-in form A quiz with Quizably
What the visitor gets A promise of something later A personal result right now
Why they share their email They want the download They want to see their result
What you learn about them Nothing beyond the email Their answers and result
Follow-up you can send The same email to everyone Matched to the result they got
Time on your page Seconds Minutes, answering questions

Free. All of it.

No trial, no card, no cap on quizzes, questions or leads.

$0

Open source under GPLv2 or later

Download Quizably
  • Personality, trivia, survey and poll quizzes
  • 4 templates and 6 question types
  • Lead capture with an optional consent checkbox
  • Leads dashboard with CSV export
  • Webhooks to Zapier, Make or any URL
  • Analytics for every quiz
  • Block, shortcode and iFrame embed
  • Quiz export and import

Questions, answered

Can't find yours? The plugin's WordPress.org page has a support forum.

Is Quizably really free?

Yes. All four quiz types, the four templates, lead capture, webhooks and analytics are in the free plugin, with no cap on quizzes, questions or leads.

What kinds of quizzes can I make?

Personality or result quizzes, trivia and score-based quizzes, surveys, and polls. Questions can be single choice, multiple choice, true or false, dropdown, short text or rating.

Will it work with my WordPress theme?

Yes. Quiz styles are scoped to their own classes, so your theme does not restyle the quiz.

How do I add a quiz to a page?

Use the Quizably block in the editor, or paste the [quizably_quiz id="..."] shortcode anywhere shortcodes work. You can also use the iFrame embed code from the Summary tab of the quiz.

Where do the leads go?

Into the Leads dashboard inside WordPress, where you can search, filter and export them as CSV. The webhook can also forward every submission to Zapier, Make or any URL in real time.

Does it connect to my email marketing tool?

Through the webhook. Send each submission to Zapier or Make, then on to Mailchimp, ActiveCampaign, a CRM or any tool that accepts a webhook.

How are email addresses and IPs handled?

Only users with the right capability can view leads. IP addresses are hashed with SHA-256 before they are stored, so Quizably never logs a raw IP.

Will it slow my site down?

The quiz bundle only loads on pages that contain a quiz.

From the blog

All posts

Guides /

How to build a personality quiz in WordPress

Plan the results first, write questions that point to them, and publish with a block or shortcode. A step-by-step guide using the free Quizably plugin.

Build your first quiz in minutes

Install Quizably, pick a template, and start collecting leads today.

Download Quizably free